Statistical Web Site Reporting with Simplicity

• Automated Monthly Statistical Summary
• Automated Monthly Activity Report
• Monthly Stats Analysis (Optional)
• Full Simplicity Stats Reporting

Another unique feature of the Simplicity system is the unprecedented depth and detail of its web site reporting and statistical analysis. 

Anyone can count visitors, but with Simplicity's web site reporting, you’ll know who they are, when they arrived, the pages they looked at (and in what order), how long they stayed, and much more besides. The data is delivered in real time, can be analysed down to the minute, and is available as printed reports.

There has simply never been a more powerful tool for maximising the potential of your site – and for measuring the results.

If a page is underused, for example, you can change it, move it, add links from other areas of the site – and measure the effects in real time.

Similarly, you can use the stats to gauge the effectiveness of other marketing activity, such as click-through rates from e-shots to your database, or response to above-the-line advertising.

Once a month, all Simplicity systems automatically e-mail a site performance overview report to a list of recipients nominated by you, which you can, of course, amend at any time. 

This gives you and anyone else responsible for maintaining the site a regular indication of its performance, and early warning of problems which may have to be addressed. 

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All Simplicity systems automatically produce a monthly update on site status, showing which sections have been updated in the past month, and, perhaps more importantly, flagging up areas still in need of attention – an invaluable reminder to keep your site refreshed, up-to-the-minute and useful to the frequent visitor.

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For a modest monthly fee, Lite users may subscribe to the Simplicity Statistical Analysis Service, giving detailed performance results at page by page level.

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For Pro and Enterprise users, the Simplicity Stats package provides a fully interactive reporting tool and a valuable source of business intelligence.

Site visits can be broken down not just by the date, but by the minute – ideal for monitoring response to e-mail marketing initiatives, for example – and you can run your own easy-to-use management reports.

When registered users visit the site, using the web site reporting you’ll know which pages they went to, and in what order, how long they stayed, what they downloaded, and much more besides – all valuable information in assessing the interests of your target market, and how well your site accommodates them.

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