Web Site Content Management Software

A web site is part of almost every company's marketing armoury - but without web site content management software, you get just one shot. A sophisticated CMS, on the other hand, allows you to constantly reload, adjust your aim, and lock onto the target.

Simplicity's web site content management software gives you the ability to manage your site content without recourse to expensive programming skills, and puts control of your site where it belongs - in your own hands.

Your site needs to reflect your business as it is today. New products, specifications, prices, promotions and marketing campaigns... every time something changes, your site must change with it.

This applies not only to news about your own organisation, but also to generic data about your particular industry or sector - data which can be useful to your target market, and which will keep them coming back to your site.

And if the site is useful to the visitor, it becomes even more useful to you. Simplicity can help you to build a valuable database, and its sophisticated statistical analysis is a rich source of marketing intelligence.

Internally, too, Simplicity's web site content management software proves its value, with the ability to refresh your company Intranet system rapidly and regularly, to keep your staff informed, and to update documents such as your company manual without an expensive reprint.